Thank you for Subscribing to Apac CIO Outlook Weekly Brief
“We cannot solve the problems we face with the same thinking that created them.” TrinityP3 leverages the wisdom within this famous quote of Albert Einstein to deliver all-round marketing solutions for its clients and positions itself among the key players in the global marketing management consulting space. The company identifies that, owing to rapidly evolving technology innovations the prevalent ideas of marketing amongst organizations need to undergo a significant transformation—strategically, structurally and functionally; as well as in the way they interact with external partners and suppliers. With its comprehensive marketing solutions and expertise, TrinityP3 is uniquely able to help marketers to navigate that transformation. “Holding a significant presence in the space for more 15 years, we focus on evidence-based thinking and design-focused creativity to solve the complex challenges enterprises face,” says Darren Woolley, CEO of TrinityP3.
Instituted with the dedication to modernizing traditional marketing approaches, the company helps both companies and marketers to find better and more productive ways of working. The “P3” in TrinityP3 denotes their mission to help ‘People’ achieve commercial ‘Purpose’ through creative ‘Process.’ “Trinity” represents the aspect that they work with three key stakeholders—marketing, management/finance, and agencies/suppliers.
TrinityP3 has found that traditional frameworks to enhance marketing operations are increasingly invalid. Woolley points out that sustainable growth is achievable by redefining a very narrow traditional focus has limited the role, function and structure of marketing within organizations and across the supply and distribution chains as the potential of marketing. Realizing this global need, the firm adopts well-proven methodologies and develops its own specific technology platforms and solutions and deliberately avoids a ‘cookie cutter’ approach to addressing its clients’ specific challenges and problems. In other words, TrinityP3 leverages its energy and resources to define their clients’ current marketing stance, identify their problem clearly, and then designing creative solutions according to their marketing needs. This ultimately enables the firm to delivers long term, sustainable solutions.
“At our core, we are a creative management consultancy—one with a unique and deep marketing specialism and experience, and we are curious and analytical; challenging and consultative; collaborative and solution focused and totally independent and agnostic in our approach,” says Woolley. This culture and process enable them to drive its client engagements and roll out innovative solutions successfully. Being a consultant cohort, TrinityP3 deploys industry practitioners with more than ten years’ experience in marketing, media, and advertising, as consultants rather than many of their competitors who send in juniors or graduates with little or no practical industry experience.
Leveraging its creative culture, innate curiosity and comprehensive approaches TrinityP3 strives to keep up its competitive edge by developing novel marketing technology solutions. For instance, TrinityP3’s developed an evaluating platform for measuring and managing team collaboration. Also, the company’s ScopeMetricTM platform developed in partnership with Farmer & Co allows advertisers and their agencies to define, measure, and manage the scope of work, resources and cost of advertising in real time. Zealous to come up with new tools and platforms around media performance and benchmarking industry capabilities, the firm is currently collaborating with industry associations, media research and technology companies, as well as universities.